THE COCCO CHALLENGE
A 4-day in-store event with professional barber tool brand COCCO for Chicago’s barber community, featuring live haircut tutorials and demonstrations by Cocco Ambassadors, barber battles & educational sessions for local barbers, and free haircut giveaways for our valued customers.
HAIR COUTURE
An exclusive hair extension event with Hair Couture, featuring premium Fusion hair extensions, clip-ins, tape-ins, and hair toppers. Customers experienced live demos and received professional tips from an expert.
SENSATIONNEL
A 3-day in-store event with Sensationnel to show appreciation to our customers. The event featured complimentary makeup, lace wigs, and trending weave hair installations, along with exclusive product deals. Customers were able to experience the brand firsthand and enjoy the services provided in-store.
OUTRE
In-store event where customers enjoyed special discounts on Outre products and participated in a free giveaway sweepstakes, while also experiencing complimentary installations of lace wigs, ponytails, and crochet braids to try Outre products firsthand.
JANET COLLECTION
SBW Bedford Park Grand Opening Event with Janet Collection. Celebrating the launch of Janet Collection’s new haircare line ‘Esha’, customers had the opportunity to try the products firsthand, providing immediate feedback and helping raise brand awareness. The event also featured complimentary braid installations, exclusive discounts, and special deals.
HELLO KITTY
A special brand collection featuring a variety of Hello Kitty products, including customer favorites across makeup, accessories, and more.